When making a video, there are several steps to comsider before it is released. Firstly, the video commissioner at a record company asks potential directors or production companies for ideas. Then the directors must pitch their ideas/concepts, based entirely on a simply crief they have been supplied and the track.
The record company then chooses the pitch they like most and allocates a budget. This has decreased massively in the past years, but is still a decent amount. The producer looks after budgeting and arrangements. A percentage of the budget is allocated to this role. The director of photography and art director are bought on board. The art director oversees the planning of the look, scouts for locations and plans shots etc.
The shoot for the music video usually takes place in one very long day. There is then on offline edit, where the editor assembles all the footage over a few days. Record companies and artists may want to watch it and suggest changes. The next step is the online edit, adding special effects and readying the final version. The video is then delivered the the client, and shown on TV etc.
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