Talk with Ed Lovelace

Ed Lovelace was a Long Road student between 2000 and 2002. This was around the time when iMacs had just come out and the only editing software they had was something called iMovie. They were also using tapes and stuff so editing was an incredibly long and boing process. After finishing at Long Road he went on to study at Bourneouth University. During his time at Uni, he had to do a work placemnt so he became a runner for a few months. This is usually what you are told to do because it is seen as your way into the industry, however he says it is a waste o time because you are just the team guy and nobody is going to give you a chance unless you can prove to them thatyou can make stuff. Don't just sit around and wait for the opportunity to come to you.

He also told us that planning is key to a succesful project, but mood boards and storyboarding not so much. If you have a good idea and plan it well, it should work out well, but if you have a bad idea, no matter how much you storyboard it, you aren't going to get a better product.

After deciding being a runner is a bad idea, Ed went to a music label and started to make really low budget music videos for them. One of these is Gallows video for Abandon Ship. This ideo if quite cleverly done, as it looks like it is all done for the same song, however it was recorded throughout the entire gig, and they just put the footage in where they thought they could get away with it, which is easier in that style of music, as the mike was held very close to the singers mouth and his hand was covering it so you couldn't try to lip sync it ayway. They used 8 cameras, and for such a small venue, did a very good job of not getting ay footage with the other cameras in. He was lucky to get the video done, because a few weeks before the shoot, Gallows got signed to a much bigger label.

Him and a friend then joined Pulse Films, in Soho, and who act as their agent, and find them work to do. They formed their own production company D.A.R.Y.L, and have started to make music videos with a budget of more then £100 (Gallows). They made 2 videos for Cage the Elephant. each with a bidget of around £40K. While deciding what to do for the music video for CtE, they talked with the band, and the frontman basically wanted to go nuts on every video idea they had. They then decided to just have a video where the lead singer was alowed to go nuts. They set it in a mental home and just let him do it. Surprisingly, it worked.

They have recently started to work on their frst feature film entitled Werewolves in America. They basically follow this guy around on tour, who plays in peoples front rooms and then asks for somewhere to crash as he has no money and lives on what he is given.